Subaru of America, Inc. will once again host Master the Mountain. Each winter season, the Subaru Master the Mountain team travels to ski resorts across the country bringing music, giveaways, and free activities for people to enjoy. This will be the company’s 15th year bringing the event to ski slopes throughout the United States. Since Subaru owners enjoy the outdoors and activities such as skiing, the company hosts the event to promote a safe and fun-filled snow riding experience for all.
“Subaru has a long history of hosting events with which our customers identify,” said Tim Mahoney, senior vice president and CMO for Subaru of America, Inc. “Master the Mountain remains a terrific fit for our company and vehicle owners.”
Skiers will have the opportunity to demo the latest Nordica skis, hone their skills with free mini ski and snowboard sessions (must have prior skiing and boarding experience), pick-up complimentary skiing tips in the Subaru learning lane, enjoy behind the scenes mountain tours and watch avalanche rescue demonstrations.
Enthusiasts can check out the competition footage from the Subaru Freeskiing World Tour, The Northface Masters of Snowboarding tour stops, and the latest film from MSP Films, In Deep: The Skiing Experience, all in the Subaru Master the Mountain tent.
Source: http://www.subaru.com/company/news/index.html